The start of the year can fill us with resolve to do the things we left undone last year and get at least some of our writing projects finished. But things get in the way. When we set our own deadlines it’s easy to let ourselves down. No one will notice but me, anyway, we think.

Enter the life coach.

Jacinta Noonan is an Australian certified life coach based in the Netherlands. She has decades of experience under her belt, is an ADHD specialist and runs a coaching practise called Platform B. I’ve often hired Jacinta to help me work through thorny issues – both business and personal – and am constantly amazed how much I can learn about myself and my motivations in just an hour’s session. Am I ADHD? Maybe, a bit. But then, aren’t we all?

“Not everyone is ADHD,” Jacinta tells me, “but we all suffer from a bit of ADT these days. That’s Attention Deficit Traits. This is caused by too much distraction in an overloaded world; how we scroll mindlessly through our social media feeds and channel hop, absorb our news in bite-sized snippets and short videos. It affects us all.”

On February 18th Jacinta joins me for another In Conversation Masterclass when we will unpack the subject of procrastination and work out why so many of us lack motivation, focus, and staying power. We’ll discuss the messy middle part of a process when the sparkle of starting a new project has dulled and the finish line seems too far away. We’ll talk about what makes so many of my mentoring clients have a wobble when their book is 95% done and want to throw it all in. After this you get the chance to ask questions of your own.

I met Jacinta almost 20 years ago when she attended my first ever Release the Book Within course in London and we became firm friends while I mentored her through the publication of her first book, My Perfect Weight. You teach what you know, right? And, yes, Jacinta suffers from ADHD but she also stuck with that book from the sparkly stage, through the trudge of the messy middle to the wobbly finish line. She knows her stuff because she lives it every day.
​
Three tips to banish ADT

Here are three of her tips that will help anyone to stay the course during 2021:

1. Resparklise the boring bits.
2. Be crystal clear about what your first steps really entail – they may be more manageable than you think.
3. Recognise the rewards and catalysts that will turn condundrums into carrots that work for you. 

Sign up for my In Conversation Masterclass with Jacinta via this link or see more Masterclasses here.

The idea for today's blog post came to me in church. There was no singing allowed, apart from the choir, who sat two metres apart. The congregation too sat apart and only every other pew was used. A churchwarden opened the door to our pew and handed us our orders of service with recently sanitised hands. These are unusual times.

There is a point in the communion service when we are asked to give a sign of peace to each other. How were we to do that when hugging and hand-shaking are forbidden? I soon discovered that instead of stretching out my hand to those in reach I did all that was left to me: I scanned the space and sought out people's eyes and when I found a pair looking in my direction we locked eyes more firmly than ever before. With limited resources we did what we could, smiled broadly in an attempt to elicit a twinkle and gave a slight nod. The depth of connection in those moments touched me, causing my heart to give a little flip. Never before have I felt so engaged to those I was able to greet. And this is when the topic for today's post hit me...

You have to find a way to connect with your reader. You have to connect in the purest, simplest, most fundamental of ways and you have to make them notice you, really notice you.

For it was in the brief, deep moments of engagement in church that day that it was clear that real engagement is a two-way thing. Without us both taking it seriously there could be no engagement.

Seven rules of engagement

So how do you, the writer, connect with your reader? Sure, you make them notice you by making them laugh, entertaining them or writing exquisite prose. You can create tension and have a fabulous plot and a stunning cast of characters that keeps them turning pages. But it is only when you connect at a deep level that you can make their heart flip.

Here are some ideas to help you engage with your readers at that deep level:

1. Allow your words, characters or story resonate with the reader so that they can empathise with the story.
2. Be vulnerable and authentic. Write your truth. 
3. If you are writing a how-to book, include case studies of people who are like your ideal reader and personal anecdotes that will get your reader nodding in recognition.
4. Be relevant.
5. Be accessible, keeping language simple so your reader can understand.
6. Use names for your characters. Call your father Daddy, Papa or Da, rather than "my father".
7. Omit self-indulgent writing about things that interest you but maybe are not needed by the book.

It's a brand new year and I'm excited to share this brand new section with you this month. As you may know, since the start of the pandemic, I have been conducting Zoom interviews with skilled authors and experts on various aspects of the writing process. I call them In Conversation Masterclasses. I hold an average of one a month and it's always free to register. Not everyone can manage to attend the live sessions but they are always a goldmine of inspiration and information. So, now, every month, I am delighted to share some snippets of wisdom in both written and video form.

Below you will find extracts from my discussion with Dr Anisha Abraham who recently published Raising Global Teens, published by Summertime Publishing.

On 12th December I was lucky to host an hour-long talk with Dr Anisha Abraham about how she went from expert paediatrician – but un-confident writer – to landing CNN interviews and having her book in USA Walmart superstores. 

Her book – Raising Global Teens – is an inspiring topic in itself as it teaches parents to raise thriving teenagers in a globalised, cross-cultural world. However, Anisha's tips on how she found her writer's voice, disciplined herself to stick to clear deadlines and fine-tuned pitches to end up on national TV networks will inspire both new and published writers.

The below snippets were cut from an hour-long interview with Dr Anisha packed full of fascinating insights – you can watch the whole thing here. 

1. How to find your writer's voice 

Dr Anisha first came to me about two years ago as a mentee, joining my year-long mentoring programme. In this snippet we recall the moment she found her writer's voice. Writing the complete draft of a book is not the same as finding your voice – indeed you can write thousands of words of a manuscript without a clear voice. But your book will be all the better for having a clear purpose, or a 'mission' as Dr Anisha called it during our In Conversation Masterclass.

With a defined objective and a picture of your ideal reader you can write your way into your voice.

​2. How to work with deadlines

Dr Anisha was a highly experienced paediatrician when she came to write Raising Global Teens. As she explains during our In Conversation Masterclass, however, the confidence she had in paediatrics did not immediately translate into confidence as a writer. In other parts of our talk she emphasises the importance of self-belief and persistence – in this video, however, she shares a useful tip to stay motivated and efficient as the book took shape: deadlines.

Work with a mentor or buddy who will check in with you regularly to keep you on track.

The final part of my In Conversation Masterclass allows the audience to ask the author their own questions. Here, we field a brilliant question concerning the clout of small publishing houses compared with the well-known companies. 

My publishing house, Summertime Publishing and its sister imprint, Springtime Books, are well known in the expat and FIGT worlds though cannot hope to have the impact of the big name megapublishers out there. Dr Anisha explains in the video that's not good enough for national print media. As she goes on to explain, however,  you still could have a great chance on TV and radio with the right pitch sent out at the right time. 

Time your pitches right. Find a contemporary hook to get the media to notice you.

​If you want to stay up to date with my In Conversation Masterclass series, please like my Facebook page for announcements and reminders. A list of upcoming events is also available on my Virtual Events page. You can, of course, also subscribe to my YouTube channel where you will find all previous Masterclasses and much more.

Dr Anisha Abraham can be found on Facebook and Instagram. Her book can be found here on our ExpatBookshop page.