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 tipsAuthors need to ensure that they spot every single mention your book receives. The easiest way to ensure you don’t miss any (and thus don’t miss the chance to thank the writer and start to build that all-important relationship) is to set up a Google Alert for the title of your book and another for your name. As soon as you spot you have been mentioned zoom on over there and say [...]  interviews & new releasesEarlier this week I blogged about how the value of being interviewed and explained how authors could produce and use a DIY interview. Well, you may be relieved to know that I don’t always have to cheat at being interviewed. I get lots of genuine requests too. In fact, only today I received in invitation [...] bookswhy authors, and indeed, entrepreneurs, need to get interviewed as much as possible by the media. This gets you much-needed publicity. And, may I add – it is [...] about meOne of the best ways to get publicity for yourself, your product and your book (and yes you need this way before it is finished and sent to press) is to get media coverage. A good piece of editorial can go a long way and when you consider how many people view that website, listen to that radio station, buy that paper/magazine or borrow it from the library the exposure one little article can get you is [...] interviews & new releasesI tell my clients from the get go that writing and publishing a book is just part of the process. These days, for most authors, even if they find a publisher to handle their book, they will still need to do a lot of marketing themselves. PR professionals know that when they work with author clients their press releases and review copies need to get out there before the book is released. Newspapers and other media want to publish news that is new. They only want to cover books that are about to be released or published within the last few months. Pre-publicity is very important to the success of a [...] bloggingBlogging is the best way to get an internet presence and grow your online tribe, and a must-have for writers and [...] books“Marketing is something you need to do every single day . . . the best tool long term is blogging, short term is Pay Per [...] booksIn need of an inspiration injection? Then check out the American School Fall brochure. Workshops range from learning to massage, do Reiki or become more spiritual, to golf, bellydance, language, cookery, arts and crafts and even day trips of Dutch cities. Download the brochure, here. You’ll find it just below the PTA Services headline. Oh, and [...] expatriate stuffKim Chandler of Xpatriate Magazine just told me about this cool, free site, where sources who would like to help a reporter out and be quoted in an article can sign up and receive emails about opportunities to help a reporter out. Now, this is a cool thing to do if you need to build [...] inspirationHi everyone If you would like to discover what I learned about the best promotional tool in the ‘powertools for publicity’ box, then read my article at The Hague Online, here. |
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Copyright © 2012 Jo Parfitt - All Rights Reserved |
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