Book trailers are THE way to get attention for your book. Jack Scott, author of Perking the Pansies, grabs you by the short and curlies with his… Hot off the press from Bodrum, [...]
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 interviews & new releases. At the beginning I was a complete novice and fumbled around trying different ways to get the message out. I quickly learned that Facebook and Twitter were the big hitters for increasing an audience and for raising a blog’s SEO (search engine optimization). SEO is important because if your website doesn’t appear on the first few pages of a search result (and by this I mean Google as it’s the only one that matters) then it’s hardly worth being on the internet at all. Most other social networks are small fry, but I have found that Stumbleupon and Reddit also helpful to boost my readership from time to [...] bloggingThis week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...] booksWhen a professional writer and PR expert writes a book you can bet that she knows what she is doing. Anne O’Connell began with the end in mind when she began work on @home in Dubai, a book that details the nitty gritty of getting through red tape in this popular Emirate. She began with a survey and is enlisted the help of countless expats living there already in order to create this comprehensive book. To find out from the experts how to get your marketing right you cannot afford to miss this interview [...] booksIn this three part series, I am delighted to introduce Linda Janssen of the award-winning Adventures in Expatland as a guest poster. Here, inspired by the amazingly successful Jack Canfield, she shares the nuggets distilled from his recent webinar into bite-sized nuggets of inspirational goodness. Today’s post, the last in the series, is all about the piece of the puzzle that most people shun – promotion! Here [...] booksNot only did David write and publish his book in a year, but he also created a book that was perfect for his local market. It is no surprise the David is a marketing man, with years in international marketing for Canon. You would expect a man like him to get so many things right – and boy does he do [...] interviews & new releasesEarlier this week I blogged about how the value of being interviewed and explained how authors could produce and use a DIY interview. Well, you may be relieved to know that I don’t always have to cheat at being interviewed. I get lots of genuine requests too. In fact, only today I received in invitation [...] booksAuthors need to be inventive when it comes to finding new ways to promote their books. Sometimes they need to think beyond writing a press release and sending it out to a few newspapers. Have you ever considered engineering your own interview and then recording [...] booksAuthors need lots of publicity if they are to sell their books. On this blog I have often championed the brilliance of book reviews and love to share unusual methods for promoting your book. Only this week Robin Pascoe launched her online video ‘tour’ comprising 18 short video presentations (do watch them, Robin is witty, cynical and very [...] booksA book review is worth gold, wherever it appears, even if it only gets in front of a handful of people. Because the moment someone places a review, even if only one other person reads it and is tempted to buy the book, that makes one more sale and compensates for the cost of that one you ‘gave away’. [...] |
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