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 booksIt’s a tough fact, but I believe that writing a book is the easy part – it is selling it that is hardest. That’s why I try to help my clients to promote their books too and I give them a document called 50 Ways to Boost Your Book Sales to help them. However, the more I get to work with social media the more opportunities appear and my list is very much in need of [...]  booksAuthors need to be inventive when it comes to finding new ways to promote their books. Sometimes they need to think beyond writing a press release and sending it out to a few newspapers. Have you ever considered engineering your own interview and then recording [...] about meIs that what all this was about, then? That I should get my fear of commitment to PR in a headlock and join the big boys? That I should bring what I consider to be the benefits of traditional publishing into the world of Print on Demand? And that I should be brave enough to invest in some of my clients myself, take a risk and not charge for my services? I’ve been indulging in excuses long enough. It is a big leap for me. But it is a leap that feels so [...] booksAuthors need lots of publicity if they are to sell their books. On this blog I have often championed the brilliance of book reviews and love to share unusual methods for promoting your book. Only this week Robin Pascoe launched her online video ‘tour’ comprising 18 short video presentations (do watch them, Robin is witty, cynical and very [...] booksA book review is worth gold, wherever it appears, even if it only gets in front of a handful of people. Because the moment someone places a review, even if only one other person reads it and is tempted to buy the book, that makes one more sale and compensates for the cost of that one you ‘gave away’. [...] bookswhy authors, and indeed, entrepreneurs, need to get interviewed as much as possible by the media. This gets you much-needed publicity. And, may I add – it is [...] about meOne of the best ways to get publicity for yourself, your product and your book (and yes you need this way before it is finished and sent to press) is to get media coverage. A good piece of editorial can go a long way and when you consider how many people view that website, listen to that radio station, buy that paper/magazine or borrow it from the library the exposure one little article can get you is [...] booksMary Cavanagh turned to self-publishing when her agreement ended with a traditional publishing house. She has never looked back and has sold thousands of books thanks to the help of the marketing gurus at Matador and the publishers at Troubadour. Her book entitled the Seriously Useful Guide to Marketing an Publicising Books shares Mary’s secrets [...] |
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Copyright © 2012 Jo Parfitt - All Rights Reserved |
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