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 blogging By Jo Parfitt, Summertime Publishing, on January 24th, 2012
As I was planning the launch and developing my marketing strategy I decided to do a virtual book tour. In my previous life as a PR professional, very often I would include a media tour as part of the recommended PR strategies so I intuitively knew the nuts ‘n bolts of what should go into a ‘blog tour’ and went about making it happen. Honestly, as I was going through the planning and implementation it was refreshing to see that all of the elements were really the same… they just took place in cyberspace instead of in person.
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blogging By Jo Parfitt, Summertime Publishing, on December 15th, 2011
This week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...]
interviews & new releases By Jo Parfitt, Summertime Publishing, on May 5th, 2011
This memoir was written to celebrate their time in Portugal, this time and began as a series of despatches for the literary magazine, McSweeneys. Knowing the ropes as he does, he has also learned of the value of hiring a publicist. There is much for the newbie author to learn from this fascinating [...]
books By Jo Parfitt, Summertime Publishing, on December 10th, 2010
I’ve written about letting go on my blog before. Thinking of how hard it can be to add that final full stop and press the publish button on your blog. Or how the fear of negative feedback can cause countless writers to leave relegate their completed novel in a drawer. I have always known how [...]
books By Jo Parfitt, Summertime Publishing, on September 24th, 2010
It’s a tough fact, but I believe that writing a book is the easy part – it is selling it that is hardest. That’s why I try to help my clients to promote their books too and I give them a document called 50 Ways to Boost Your Book Sales to help them. However, the more I get to work with social media the more opportunities appear and my list is very much in need of [...]
books By Jo Parfitt, Summertime Publishing, on September 21st, 2010
Authors need to be inventive when it comes to finding new ways to promote their books. Sometimes they need to think beyond writing a press release and sending it out to a few newspapers.
Have you ever considered engineering your own interview and then recording [...]
about me By Jo Parfitt, Summertime Publishing, on September 1st, 2010
Is that what all this was about, then? That I should get my fear of commitment to PR in a headlock and join the big boys? That I should bring what I consider to be the benefits of traditional publishing into the world of Print on Demand? And that I should be brave enough to invest in some of my clients myself, take a risk and not charge for my services? I’ve been indulging in excuses long enough. It is a big leap for me. But it is a leap that feels so [...]
books By Jo Parfitt, Summertime Publishing, on August 26th, 2010
Authors need lots of publicity if they are to sell their books. On this blog I have often championed the brilliance of book reviews and love to share unusual methods for promoting your book. Only this week Robin Pascoe launched her online video ‘tour’ comprising 18 short video presentations (do watch them, Robin is witty, cynical and very [...]
books By Jo Parfitt, Summertime Publishing, on August 19th, 2010
A book review is worth gold, wherever it appears, even if it only gets in front of a handful of people. Because the moment someone places a review, even if only one other person reads it and is tempted to buy the book, that makes one more sale and compensates for the cost of that one you ‘gave away’. [...]
books By Jo Parfitt, Summertime Publishing, on July 30th, 2010
why authors, and indeed, entrepreneurs, need to get interviewed as much as possible by the media. This gets you much-needed publicity. And, may I add – it is [...]
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