One of the best ways to get publicity for yourself, your product and your book (and yes you need this way before it is finished and sent to press) is to get media coverage. A good piece of editorial can go a long way and when you consider how many people view that website, listen to that radio station, buy that paper/magazine or borrow it from the library the exposure one little article can get you is [...]
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 booksAustralian Fiona Caulfield is an expat writer, author and publisher in another league. With years of experience in corporate branding behind her, the advice generously shared here will inspire and inform any who share her big big [...] inspiration3) Go ‘quote spotting’. People love to talk about themselves, but sadly, in my experience, about 60% of what they say will not be usable in your article. So keep alert for the good things they say. The really good quotes. If you conduct an interview live, rather than by email, only write down the insightful or fascinating answers. Take your time, write those quotes carefully and [...] booksI love to interview other expat authors, like me. People who have made their dream to write about their life overseas into a reality. Cathy Dobson is one of those authors. In 2008 she wrote and published Planet Germany, based on her blog of the same [...] about meI never tire of being interviewed by journalists. Of course, being in the media is a great way to get publicity for my books and so, publication permitting, I usually agree to an interview. With my global network, most requests come in by email and interviews take place by phone, email or Skype, but, back [...] expatriate stuffKim Chandler of Xpatriate Magazine just told me about this cool, free site, where sources who would like to help a reporter out and be quoted in an article can sign up and receive emails about opportunities to help a reporter out. Now, this is a cool thing to do if you need to build [...] expatriate stuffI was recently interviewed by Die Welt. I can no longer remember what they asked me but as I glance through the article I see I recognise many names. Andrea Martins of ExpatWomen is there for one, and I seem to get the lion’s share of the column inches. If you read German do take [...] |
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