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When going to the dark side is a good thing

Is that what all this was about, then? That I should get my fear of commitment to PR in a headlock and join the big boys? That I should bring what I consider to be the benefits of traditional publishing into the world of Print on Demand? And that I should be brave enough to invest in some of my clients myself, take a risk and not charge for my services? I’ve been indulging in excuses long enough. It is a big leap for me. But it is a leap that feels so [...]

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