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 books
By Jo Parfitt, Summertime Publishing, on January 16th, 2012
Back in December I was invited to do a webinar on how to write a book for the European Professional Women’s Network. The sound quality is not brilliant, but you can hear me and the slides really add to the experience. The presentation takes about an hour followed by questions and [...]
 writing
By Jo Parfitt, Summertime Publishing, on July 27th, 2011
Kathy’s talk is a brilliant example of someone who has found her story and found a way to communicate that story perfectly so that it fits her brand. As she tells her story, the audience is sucked into it. Together we learn a little about her childhood, growing up on the farm in New Zealand. We lick our lips as she tells us of her father’s love for tiramisu, her mother’s for caramel meringue and we nod knowingly when she shares insights into the value of sitting round a table with great minds, inspired by the man who created The Eden [...]
 books
By Jo Parfitt, Summertime Publishing, on July 13th, 2011
This fascinating interview will inspire any author to think about the Three Bs from the outset – blog, brand and business – and not simply the [...]
 books
By Jo Parfitt, Summertime Publishing, on July 4th, 2011
In this three part series, I am delighted to introduce Linda Janssen of the award-winning Adventures in Expatland as a guest poster. Here, inspired by the amazingly successful Jack Canfield, she shares the nuggets distilled from his recent webinar into bite-sized nuggets of inspirational goodness. Today’s post, the last in the series, is all about the piece of the puzzle that most people shun – promotion! Here [...]
 books
By Jo Parfitt, Summertime Publishing, on June 12th, 2011
I recently had the opportunity to listen to an informative 90-minute webinar in which Steve Harrison, publisher of ‘Radio/TV Interview Report’, interviewed Jack Canfield of the Chicken Soup for the Soul franchise. The topic was ‘How to Get Where You Want to Be as an Author/Speaker’, and Canfield shared a wealth of information, insights and tips to help any author market and sell his or her [...]
 books
By Jo Parfitt, Summertime Publishing, on June 9th, 2011
In this three part series, I am delighted to introduce Linda Janssen of the award-winning Adventures in Expatland as a guest poster. Here, inspired by the amazingly successful Jack Canfield, she shres the nuggets distilled from his recent webinar into bite-sized nuggets of inspirational [...]
 inspiration
By Jo Parfitt, Summertime Publishing, on May 12th, 2011
Niamh Ni Bhroin has just written a book called The Singing Warrior and accompanied it with a CD of her music and an audiobook version of the memoir. The book has now become her business and Niamh wanted advice. She has already got many things right. Her book title is her business name. Her website shares her business name. Her business cards are branded to fit her book cover. Her website does the [...]
 people & cool connections
By Jo Parfitt, Summertime Publishing, on June 7th, 2010
Why authors must speak and speakers must write – ten reasons why writing and speaking go hand in [...]
 inspiration
By Jo Parfitt, Summertime Publishing, on May 20th, 2010
We all wrote about the importance of branding and my own piece details the seven ways you can write your way to stardom and [...]
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