Book trailers are THE way to get attention for your book. Jack Scott, author of Perking the Pansies, grabs you by the short and curlies with his… Hot off the press from Bodrum, [...]
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 bloggingAs I was planning the launch and developing my marketing strategy I decided to do a virtual book tour. In my previous life as a PR professional, very often I would include a media tour as part of the recommended PR strategies so I intuitively knew the nuts ‘n bolts of what should go into a ‘blog tour’ and went about making it happen. Honestly, as I was going through the planning and implementation it was refreshing to see that all of the elements were really the same… they just took place in cyberspace instead of in person. [...] bloggingJack Scott recently published his memoir, Perking the Pansies – Jack and Liam move to Turkey. In this candid interview he talks about how the book began as a blog after he and his partner, Liam, expatriated, and the methods he used to grow a blog that began seeing 5,000 hits a month and that has now increased to 13-18,000 a month. We discuss issues such as how he feels about baring his soul to the world, narcissism and why he chose to write, from the outset, under a pseudonym. This lively interview will interest anyone thinking of writing a memoir and will show how to use the power of social media and the blogosphere to achieve [...] booksAs sales of The Thinking Tank grew, and I watched Jae sell hundreds of books at each of the many book signings she set up in England, I recognised that this was indeed a good book, and that it was selling without the readers knowing about her grief and [...] interviews & new releases. At the beginning I was a complete novice and fumbled around trying different ways to get the message out. I quickly learned that Facebook and Twitter were the big hitters for increasing an audience and for raising a blog’s SEO (search engine optimization). SEO is important because if your website doesn’t appear on the first few pages of a search result (and by this I mean Google as it’s the only one that matters) then it’s hardly worth being on the internet at all. Most other social networks are small fry, but I have found that Stumbleupon and Reddit also helpful to boost my readership from time to [...] Author guestpostsAnother way to find inspiration is to toss out an idea and see how people respond to it. In a conversation people will grab an idea and take it in directions you didn’t know existed. If you throw one idea out to 10 people, you’ll get 6 or 7 different kinds of responses, and a couple of those responses will surprise you. [...] bloggingThis week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...] booksWendy Williams is the author of the brand new, just released, hot off the press The Globalisation of Love, a book about multicultural romance and marriage. She has lived in six different countries and worked internationally for 18 years. Canadian and with an Austrian husband, she has been married for thirteen years, lives in Vienna, Austria and has one [...] interviews & new releasesJae de Wylde began life as a French and German teacher and was a bit of a closet expat and writer. But when her daughter died in 1999, Jae found herself reassessing what she wanted to do with her life and began a new career as a writer. Life has taken her to Spain and Dubai where she found both time and inspiration for a move into fiction. A debilitating illness led her to yet another reassessment and inspired The Thinking Tank, a truly gripping [...] competitionsI spoke to Angela Williams, who writes as Susan Carey not only about the Writers Abroad online writers’ circle to which she belongs, but also about their newest anthology of fine writings, called Foreign Flavours. The organisation provides support and inspiration for a group of writers all over the world and this is their second anthology, published by [...] |
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