Is that what all this was about, then? That I should get my fear of commitment to PR in a headlock and join the big boys? That I should bring what I consider to be the benefits of traditional publishing into the world of Print on Demand? And that I should be brave enough to invest in some of my clients myself, take a risk and not charge for my services? I’ve been indulging in excuses long enough. It is a big leap for me. But it is a leap that feels so [...]
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 bookswhy authors, and indeed, entrepreneurs, need to get interviewed as much as possible by the media. This gets you much-needed publicity. And, may I add – it is [...] about meOne of the best ways to get publicity for yourself, your product and your book (and yes you need this way before it is finished and sent to press) is to get media coverage. A good piece of editorial can go a long way and when you consider how many people view that website, listen to that radio station, buy that paper/magazine or borrow it from the library the exposure one little article can get you is [...] tipsJohn is semi-retired, though still working as a publishing consultant. You would think that someone like John, who has all the right connections, would have it easy when trying to find a publisher for his own book. But no. John has written a children’s book for his grandaughter, Belle about a duck called Flappy and is yet to find a publisher. Knowing the ropes, he decided to go to the London Book Fair and corner a publisher there and ask for some [...] interviews & new releasesI tell my clients from the get go that writing and publishing a book is just part of the process. These days, for most authors, even if they find a publisher to handle their book, they will still need to do a lot of marketing themselves. PR professionals know that when they work with author clients their press releases and review copies need to get out there before the book is released. Newspapers and other media want to publish news that is new. They only want to cover books that are about to be released or published within the last few months. Pre-publicity is very important to the success of a [...] inspirationwriters should read other books in their genre. Five reasons why they must be inspired to copycat those who went [...] booksSome folks say that if you want to write a book based on your experience, expertise or knowledge you just need to put fingers to keyboard and start writing, right? Noooo. I think we can all benefit from a little preparation. Also, I think that it is too easy to think about our ideas and let them whirl round and round our brains without putting those random thoughts into any kind of [...] inspirationWe all wrote about the importance of branding and my own piece details the seven ways you can write your way to stardom and [...] booksSelf-confidence as a writer can be hard won. It can take a pile of published (and paid for) pieces and a mountain of good reviews and thank you letters before we truly start to believe in our writing ability. As a journalist and writer of non-fiction I have that paper proof and with it confidence in my ability. [...] articlesJo Parfitt has written a book a year for the last decade. Find out how she meets her [...] |
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