Book trailers are THE way to get attention for your book. Jack Scott, author of Perking the Pansies, grabs you by the short and curlies with his… Hot off the press from Bodrum, [...]
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 bloggingAs I was planning the launch and developing my marketing strategy I decided to do a virtual book tour. In my previous life as a PR professional, very often I would include a media tour as part of the recommended PR strategies so I intuitively knew the nuts ‘n bolts of what should go into a ‘blog tour’ and went about making it happen. Honestly, as I was going through the planning and implementation it was refreshing to see that all of the elements were really the same… they just took place in cyberspace instead of in person. [...] bloggingJack Scott recently published his memoir, Perking the Pansies – Jack and Liam move to Turkey. In this candid interview he talks about how the book began as a blog after he and his partner, Liam, expatriated, and the methods he used to grow a blog that began seeing 5,000 hits a month and that has now increased to 13-18,000 a month. We discuss issues such as how he feels about baring his soul to the world, narcissism and why he chose to write, from the outset, under a pseudonym. This lively interview will interest anyone thinking of writing a memoir and will show how to use the power of social media and the blogosphere to achieve [...] interviews & new releases. At the beginning I was a complete novice and fumbled around trying different ways to get the message out. I quickly learned that Facebook and Twitter were the big hitters for increasing an audience and for raising a blog’s SEO (search engine optimization). SEO is important because if your website doesn’t appear on the first few pages of a search result (and by this I mean Google as it’s the only one that matters) then it’s hardly worth being on the internet at all. Most other social networks are small fry, but I have found that Stumbleupon and Reddit also helpful to boost my readership from time to [...] bloggingThis week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...] booksWhen a professional writer and PR expert writes a book you can bet that she knows what she is doing. Anne O’Connell began with the end in mind when she began work on @home in Dubai, a book that details the nitty gritty of getting through red tape in this popular Emirate. She began with a survey and is enlisted the help of countless expats living there already in order to create this comprehensive book. To find out from the experts how to get your marketing right you cannot afford to miss this interview [...] expatriate stuffOn Sunday, Doris Fuellgrabe interviewed me by the magic of video for the Expat Coach Association website. In this 54 minute film I share my journey starting with my experience, before discussing expat writing and publishing market opportunities, the main reasons expats get into writing, how the publishing industry has changed, where to focus your writing attention, how automation can help you be present in several platforms, how to go from blog to book, and when you know that a book is ‘done’. [...] interviews & new releasesWriters Abroad radio show 15 – Jeremy Holland, author, blogger, [...] tipsAuthors need to ensure that they spot every single mention your book receives. The easiest way to ensure you don’t miss any (and thus don’t miss the chance to thank the writer and start to build that all-important relationship) is to set up a Google Alert for the title of your book and another for your name. As soon as you spot you have been mentioned zoom on over there and say [...] booksYour blog is your base: have one and use it. It is your connection to the outside world. Whether you are self-published, published by a smaller niche publishing house or by one of the (ever weakening) ‘giants’, you need a presence online. People want to feel that they know, like and trust you. [...] |
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Copyright © 2012 Jo Parfitt - All Rights Reserved |
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