 books
By Jo Parfitt, on August 23rd, 2010
It’s not often that a piece of writing strikes me as exceptional. But when I do I always mark it the text I am reading and commit the crime of folding over the corner of the page. A piece of writing has to be particularly fine if I then go the length of carrying the book with me to read out to people (anyone who will listen actually) and off the scale if I take the final step and type it up to circulate to those outside my immediate reach. Well, that is what happened with half a page of text in Michael Wright’s C’est La Folie. [...]
 inspiration
By Jo Parfitt, on August 11th, 2010
Many of my students find it hard to let go of their work and send it out into the universe. Pressing the Publish button on your blog, sending that proposal out to a publisher, or emailing that pitch to a magazine editor can be tough.
If you procrastinate about letting go then read my column at The Hague Online this month about why letting go is a good [...]
 books
By Jo Parfitt, on August 3rd, 2010
how a successful writer nurtures young writing talent by judging competitions and mentoring teenagers to build a [...]
 articles
By Jo Parfitt, on August 1st, 2010
Our writing goals can often seem too far away, too difficult, impossible even, and so we hover in the foothills of our dreams, shuffling papers and feet and procrastinating. I believe that writing articles should be your first step towards your writing dreams, yes, even (or especially) if your actual goal is to write a full-length book. Articles are shorter, easier to place and a great way to build your portfolio and your [...]
 tips
By Jo Parfitt, on July 22nd, 2010
John is semi-retired, though still working as a publishing consultant. You would think that someone like John, who has all the right connections, would have it easy when trying to find a publisher for his own book. But no. John has written a children’s book for his grandaughter, Belle about a duck called Flappy and is yet to find a publisher. Knowing the ropes, he decided to go to the London Book Fair and corner a publisher there and ask for some [...]
 interviews & new releases
By Jo Parfitt, on July 18th, 2010
I tell my clients from the get go that writing and publishing a book is just part of the process. These days, for most authors, even if they find a publisher to handle their book, they will still need to do a lot of marketing themselves. PR professionals know that when they work with author clients their press releases and review copies need to get out there before the book is released. Newspapers and other media want to publish news that is new. They only want to cover books that are about to be released or published within the last few months. Pre-publicity is very important to the success of a [...]
 inspiration
By Jo Parfitt, on July 12th, 2010
writers should read other books in their genre. Five reasons why they must be inspired to copycat those who went [...]
 books
By Jo Parfitt, on July 8th, 2010
Australian Fiona Caulfield is an expat writer, author and publisher in another league. With years of experience in corporate branding behind her, the advice generously shared here will inspire and inform any who share her big big [...]
 blogging
By Jo Parfitt, on July 1st, 2010
One of those As is Authority and it means this very same niche, box, specialism, expertise, or whatever you want call it. When you have experience of the subjects about which you write this gives you the authority you need. When you write regularly about this topic it endorses you further. And that makes you very attractive to an editor, or publisher or [...]
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