 blogging By Jo Parfitt, Summertime Publishing, on January 24th, 2012
As I was planning the launch and developing my marketing strategy I decided to do a virtual book tour. In my previous life as a PR professional, very often I would include a media tour as part of the recommended PR strategies so I intuitively knew the nuts ‘n bolts of what should go into a ‘blog tour’ and went about making it happen. Honestly, as I was going through the planning and implementation it was refreshing to see that all of the elements were really the same… they just took place in cyberspace instead of in person.
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blogging By Jo Parfitt, Summertime Publishing, on January 18th, 2012
Jack Scott recently published his memoir, Perking the Pansies – Jack and Liam move to Turkey. In this candid interview he talks about how the book began as a blog after he and his partner, Liam, expatriated, and the methods he used to grow a blog that began seeing 5,000 hits a month and that has now increased to 13-18,000 a month. We discuss issues such as how he feels about baring his soul to the world, narcissism and why he chose to write, from the outset, under a pseudonym. This lively interview will interest anyone thinking of writing a memoir and will show how to use the power of social media and the blogosphere to achieve [...]
interviews & new releases By Jo Parfitt, Summertime Publishing, on January 6th, 2012
. At the beginning I was a complete novice and fumbled around trying different ways to get the message out. I quickly learned that Facebook and Twitter were the big hitters for increasing an audience and for raising a blog’s SEO (search engine optimization). SEO is important because if your website doesn’t appear on the first few pages of a search result (and by this I mean Google as it’s the only one that matters) then it’s hardly worth being on the internet at all. Most other social networks are small fry, but I have found that Stumbleupon and Reddit also helpful to boost my readership from time to [...]
blogging By Jo Parfitt, Summertime Publishing, on December 15th, 2011
This week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...]
interviews & new releases By Jo Parfitt, Summertime Publishing, on November 14th, 2011
How Kate Cobb’s book, Turning Points, reached number one on Amazon on its launch [...]
books By Jo Parfitt, Summertime Publishing, on November 1st, 2011
Anyway, the reason I mention Jobs is because he once said that ‘it is only by looking backwards that we can connect the dots’. I’ve said that a few times this month, a month in which my feet have hardly touched the ground. Looking back at October, and at all the things I have done, I lay in bed this morning, reflecting on the month, and, as always, looking for the theme about which I would write to you. And then it hit me, as I looked back and connected the dots, that this month has been all about [...]
about me By Jo Parfitt, Summertime Publishing, on October 27th, 2011
At this year’s wonderful WIN conference I had the pleasure of talking to Fran O’Hara of Scarlet Design for quite some time about the art of what she calls Visual Minutes. More than a mindmap, these are a graphic representation of what is said in a meeting, workshop or keynote session. I had met Charleen Michel many times at WIN but had not realised that she was now assisting Fran and had discovered she had quite a knack for [...]
books By Jo Parfitt, Summertime Publishing, on October 12th, 2011
I spoke to the very switched-on editor of a super magazine to which I subscribe. Jane Rowland not only knows a heap about self-publishing she even does some marketing for authors too. Listen to Jane talk about current trends and marketing must-dos. Self-Publishing magazine is quarterly, now available online and will have an article by me in it on crossing genres in the January 2012 issue. [...]
events By Jo Parfitt, Summertime Publishing, on September 1st, 2011
I use networking to meet people who might hire me, buy my books or ask me to publish them, one day. I also use networking to meet people who may never hire me nor care two hoots about what I write but who like me and trust me and may refer me to their friends. Regardless of which type of person I hope to add to my network, it is fundamental that they know what I [...]
books By Jo Parfitt, Summertime Publishing, on August 10th, 2011
Your blog is your base: have one and use it. It is your connection to the outside world. Whether you are self-published, published by a smaller niche publishing house or by one of the (ever weakening) ‘giants’, you need a presence online. People want to feel that they know, like and trust you. [...]
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