 blogging By Jo Parfitt, Summertime Publishing, on January 24th, 2012
As I was planning the launch and developing my marketing strategy I decided to do a virtual book tour. In my previous life as a PR professional, very often I would include a media tour as part of the recommended PR strategies so I intuitively knew the nuts ‘n bolts of what should go into a ‘blog tour’ and went about making it happen. Honestly, as I was going through the planning and implementation it was refreshing to see that all of the elements were really the same… they just took place in cyberspace instead of in person.
[...]
blogging By Jo Parfitt, Summertime Publishing, on January 18th, 2012
Jack Scott recently published his memoir, Perking the Pansies – Jack and Liam move to Turkey. In this candid interview he talks about how the book began as a blog after he and his partner, Liam, expatriated, and the methods he used to grow a blog that began seeing 5,000 hits a month and that has now increased to 13-18,000 a month. We discuss issues such as how he feels about baring his soul to the world, narcissism and why he chose to write, from the outset, under a pseudonym. This lively interview will interest anyone thinking of writing a memoir and will show how to use the power of social media and the blogosphere to achieve [...]
blogging By Jo Parfitt, Summertime Publishing, on December 15th, 2011
This week, Anne O’Connell’s brand new book, @home in Dubai, is launched! Anne is a PR consultant, lives in Phuket, Thailand, and is running a PR campaign from her home by the sea. Inevitably, the backbone of her campaign will be a blog tour. In this ten minute interview, Anne shares the secrets of her virtual book tour, taking place this week all over the [...]
blogging By Jo Parfitt, Summertime Publishing, on March 24th, 2011
I teach my students the value of learning to pay attention. When you pay attention to what is going on around you, looking out for inspiring stories, metaphors and learning in all the things that happen to you, then that is where you will gather the ideas for the pieces you will [...]
blogging By Jo Parfitt, Summertime Publishing, on March 2nd, 2011
If you want to be taken seriously, you need to be able to prove that you are writing on your specialist subject A LOT. You need to be active online and get yourself a reputation as the Go To person in your [...]
blogging By Jo Parfitt, Summertime Publishing, on July 1st, 2010
One of those As is Authority and it means this very same niche, box, specialism, expertise, or whatever you want call it. When you have experience of the subjects about which you write this gives you the authority you need. When you write regularly about this topic it endorses you further. And that makes you very attractive to an editor, or publisher or [...]
blogging By Jo Parfitt, Summertime Publishing, on May 31st, 2010
Blogging is the best way to get an internet presence and grow your online tribe, and a must-have for writers and [...]
|
|
