Why writing and speaking go hand in hand

Whether you are writing a book and publishing it yourself, or finding a mainstream publisher, there is one tool that all authors must have in their toolbox. The ability to speak in public.

If you are already giving presentations or seminars to large audiences, then you need to exploit your talent and write a book on your specialist topic too.

Here’s why:

Ten reasons why authors must speak and speakers must write

1. When you speak to a group of people you get to ‘connect’ with everyone in the audience in one go – and that builds your network.
2. When you speak to a group you get the chance to sell your books to the attendees at the back of the room.
3. Back of the room sales  usually produce greater profit than any other sales channel..
4. Publishers are particularly attracted to authors who are on the speaking circuit, because this provides another sales channel for the book.
5. Authors can afford to speak for free more often if they can make income from back of the room book sales.
6. Speakers can raise their profile and are considered to be experts when they have written a book.
7. If you already have a presentation on your specialist topic, then turning a presentation into a book is relatively easy to achieve.
8. If you already have written a book on your specialist topic, then turning a book into a presentation is relatively easy to achieve.
9. It is easier to get hired as a speaker if you have written a book. Conference organisers will have more faith in you and your knowledge in your subject if you are published.
10. If you have written and published a book then you can rebrand it for different corporations and conferences and sell copies in bulk to all the attendees.

If I have convinced you of this,then, what’s next?

I have been writing and speaking, side by side, for 12 years now. Two conferences that are responsible for turbo charging my career are now looking for speakers for their next conferences. I plan to be there too . . . both have bookshops where speakers can sell their books. I do.

Women’s International Networking Conference, October, Paris, France

Families in Global Transition, March, Washington DC, USA

If you want to speak at one of these conferences and don’t have  a book to sell, get in touch with me FAST and together, we can make it happen.